Central Bureau of Communication (CBC)
- The Central Bureau of Communication (CBC) is an advertising wing of the GoI under MIB.
- It was formed in 2017 by integrating:
- Directorate of Advertising and Visual Publicity (DAVP)
- Directorate of Field Publicity (DFP)
- Song & Drama Division (S&DD)
- It provides 360-degree communication solutions to Ministries, PSUs, and autonomous bodies.
- It engaged in educating people about government policies through various communication channels.
- It utilizes print media, audio-visual campaigns, exhibitions, outdoor campaigns, and digital media.
Objectives
- To disseminate information on government policies, programs, and achievements effectively
- To raise awareness among the masses on socio-economic themes
- To ensure the free flow of information to the public while safeguarding the freedom of the press and media
- To publicize the government’s flagship programs directly to beneficiaries.
- OTT is a media service provided directly to viewers through the Internet (without intermediaries) such as Netflix, Hotstar, etc.
- It is delivered online, bypassing traditional platforms like cable, broadcast, and satellite TV.
- It relies on the Internet for distribution, allowing flexible and direct consumer access.
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