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The term ‘Digital Single Market Strategy’ seen in the news refers to

  1. ASEAN
  2. BRICS
  3. EU
  4. G20

Explanation

Option (c) is correct
  • The Digital Single Market Strategy (DSM) is an initiative of the European Union (EU). It was adopted on 6 May 2015.
  • It is made up of three policy pillars:
    • Improving access to digital goods and services: Seeks to ensure better access for consumers and business to online goods and services across Europe, for example by removing barriers to cross-border e-commerce and access to online content while increasing consumer protection.
    • An environment where digital networks and services can prosper: Providing high-speed, secure and trustworthy infrastructures and services supported by the right regulatory conditions.
    • Digital as a driver for growth: Enhancing digital skills, which are essential for an inclusive digital society.
  • A number of measures taken under this include end of roaming charges, the modernisation of data protection, the cross-border portability of online content and the agreement to unlock e-commerce by stopping unjustified geo-blocking.

Diagram illustrating three interconnected pillars of the Digital Single Market: Access, Environment, and Economy and Society, each represented by a tablet icon with relevant topics listed inside. Access includes e-commerce and VAT; Environment covers telecoms, online platforms, and data security; Economy and Society focuses on data economy, standards, and e-government, with a European Union flag and digital-themed icons enhancing the visual structure.

Answer: (c) EU; Difficulty Level: Medium
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